Are you a photographer, designer, or creative director in search of the perfect models to bring your vision to reality? In this guide, I'll walk you through the crucial steps and factors to consider when finding the ideal models for your projects.
1. Sourcing Models
Modeling agencies are your first stop when scouting for talent. Especially in New York and Los Angeles, you'll find a plethora of reputable agencies. Here are just a few of the top agencies in each city:
New York City:
Los Angeles:
Another option for sourcing models is Newbook. It's a great platform to find agency and independent models in/near major cities, without the complexity of working with an agent.
Pros: Newbook takes a much smaller percentage than an agency and models can list their preferred rate. You can chat 1:1 with the model and don't have to worry about a middleman. Payment is automatically charged after your shoot.
Cons: Sometimes models prioritize other jobs with their agency, cancel last minute, or don't reply to messages. If you book shoots for multiple clients there isn't a user-friendly process for adding multiple credit cards yet.
Keep in mind that the modeling industry is dynamic, and agency turnover can be high. To stay updated, maintain a Google sheet with agent information and periodically check for changes in representation.
2. Crafting the Perfect Email to an Agent
When reaching out to an agent, it's crucial to make a strong impression and keep things clear and concise.
Clear communication with the agent is essential. Provide detailed information about your shoot, including:
- Project name and description
- Date, time, and location
- Wardrobe requirements (mention if there will be swimwear, underwear, or nudity)
- Compensation details
- Any special requirements
- Inspiration or mood board for the shoot
Here's an example of an email template:
Subject: [Project or Brand Name] Shoot x [Agency Name]
Hi [Agent's Name],
I hope this email finds you well. My name is [Your Name], and I'm a [Photographer/Designer/Creative Director] working [on/with] [Project or Brand Name]. We are looking for [Quantity] [Gender, if applicable] model(s) for a shoot on [Shoot Date or Range].
Date: [Enter shoot date]
Time: [Enter whether it will be a half day (4 hours) or full day (8 hours)]
Location: [Enter city/area and if you're shooting at an outdoor location, house, or studio]
Usage: [Enter photo and/or video usage, i.e. 6 months of web, digital ads, social]
Rate: [Enter your client/company's budget for models and make sure to factor the 20% agency fee]
[You can add anything here about extra added value such as breakfast and lunch on set, product trade, or fun perks]
I've attached a mood board and brief for the project to give you a better idea of our creative direction.
Thank you for your time. Let me know who you have available!
Best,
[Your Name]
[Your Contact Information]4. Pros and Cons of Using an Agency vs. Asking a Friend
Choosing an agency can provide professionalism and reliability, but it comes at a cost. Weigh the pros and cons of agency models against collaborating with friends. Working with friends may be more budget-friendly, but it can sacrifice time, photo quality, and expenses on other aspects of the shoot. Skimping on models isn't always ideal.
5. Budgeting for Models
The cost of models varies widely depending on experience, demand, and the brand you're representing for your shoot. Established models may charge higher rates, while emerging talents might be more affordable. Be prepared to negotiate rates for what your client/company has budgeted for your shoot.
6. Make Sure Models' Portfolios Accurately Reflect their Current Look
Before finalizing your selection, ask for recent Polaroids or check the model's Instagram to ensure their current look aligns with what's shown in their portfolio. Make sure to assess whether their personal brand fits your creative vision.
7. Emergency Contact Info
If your shoot begins early or involves last-minute changes, request the agent's or model's personal cell phone number for direct communication in case of emergencies or delays. We've all experienced that moment when our alarm fails us. When it comes to significant budget shoots, the last thing you can afford is a model not making it to the set!
8. Communicate Any Wardrobe Requirements
Be transparent about any swimwear, underwear, or nudity involved in the shoot, as these factors can affect rates and a model's willingness to participate.
In conclusion, finding the right models for your project requires a combination of research, communication, and professionalism. By following these steps and considering the pros and cons of agency talent versus new faces, you'll be well on your way to creating stunning visuals that bring your creative vision to life. Happy shooting!
